
Kuya J Restaurant, formerly known as “Ang Kan-anan ni Kuya J,” started as a humble eatery along the streets of Cebu. But with Kuya J’s undeniably delicious dishes, mouthwatering words of recommendation quickly spread into every Cebuanos’ palate. With that, Kuya J instantly became one of the well-loved restaurants in Cebu.
Who is Kuya J, after all? Kuya J is Jun-Jun, Joel, Juan or Jericho. In other words, Kuya J represents every Filipino kuya who works hard and enjoys great food together with his family.
Today, Kuya J is collaborating with Bida Chefs to bring a new serving of innovative and sumptuous Bida dishes for you and your family to make celebrations more unforgettable. This collaboration also creates a one-of-a-kind experience at Kuya J at an affordable price. Bringing your dining experience at Kuya J to another level. At Kuya J, kayo ang Bida!
Let’s Get Started
The entire Kuya J team worked hard to reach 100+ stores before we venture into franchising our brand. We’ve refined our operations to ensure that you, our partners, get world-class support from us.
As an appreciation of your trust in this partnership, we’re starting off with rates that are not only better than our peers but will also make you feel at home.

1.2M Franchise Fee 0.3M Service Fee
This is a one time fee for the entire term of the franchise. It is subject to applicable VAT and other taxes.

ROYALTY FEE
Royalty Fee allows us to invest in improving operations, systems, and management of our network of Kuya J Restaurants.

SYSTEM-WIDE AD FEE
System-wide Ad Fee is one of the most important aspects of our business. It ensures that our brand is present in our consumer’s minds.

LOCAL AD FEE
You will manage this fund. It is for local store marketing in your vicinity or region.
Expand Your Horizons
To us, you are more than just partners. You are family. Rest assured that you will have our support from start to finish.
SITE-SELECTION & STUDY
We will assist you in finding the best location and conducting a feasibility study.
MARKETING
Our strong marketing team will execute system-wide marketing campaigns and guide you in creating local store marketing programs.
COMMISSARY
We will provide efficient end-to-end supply chain solutions.
HIRING & MANPOWER
We will help you select and hire the right people.
DESIGN & CONSTRUCTION
From designing and bidding to contractor selection and overall construction of your store, we will be there to assist you.
P&L REVIEW & DISCUSSION
We are more than willing to lend you a hand in reviewing and discussing your financial performance.
Follow the Steps
Get your franchise application started by following these steps:

Application Form
- Check the link Franchise Form
- Fill out the Franchise Application Form and attach your letter of intent.

Initial Meeting & Interview
- Our Franchise Development Group will review and evaluate your application form.
- If your application is valid, our Franchise Development Group will set an initial meeting with you.
- They will discuss location, initial assessment of the site study, franchise details, franchise type, franchise financials and other concerns.
- If you have a proposed location, you may submit it prior to meeting.

Franchisee Approval
- Granted that your location is approved, after the initial evaluation, you will now pay and sign the Non-Disclosure Agreement.
- Financials will be discussed after you sign and pay the Non-Disclosure Agreement.
- Once you agree to the project, Business Development will set you a final interview with the Board of Directors.
- If you are qualified, Business Development will send you an Award Notice, notifying you of the official grant to franchise.
- As a franchisee, you must submit the required corporate documents.

Start-Up Meeting
- Kuya J Operations, through Business Development, will set a start-up meeting to discuss all operational procedures.
- The meeting includes the discussion of the project timelines, including planning and design, construction of store up to turn over of the space to operations, and finally, opening.

Franchising FAQs
We know you have questions for Kuya, so we’ve gathered a few and answered it for you.
FRANCHISE TERMS
Q: How much is the total franchise investment?
A: Franchise investment ranges from Php16-20 Million depending on the area size, location, and format of the franchised store.
Q: How much is the Franchise Fee?
A: To own a Franchise you will need to pay a Franchise Fee of Php1.2M and a Service Fee of Php300,000.00. All the fees are subject to government taxes.
Q: How much is the Royalty & Marketing Fee?
A: Monthly Royalty and Marketing Fees are at 5% and 3% of sales net of VAT respectively. The Franchisee is also required to allocate 1% of their sales net of VAT monthly for their local store marketing programs budget.
Q: How long is the franchise term?
A: 10 years and it is renewable upon management’s approval.
Q: What will be the franchised store’s Return on Investment (ROI)?
A: The ROI of each franchised store vary based on different factors such as market size, demographics, store competency & performance, and other economic factors.
Q: How much will I pay for the renewal?
A: Upon renewal, you will need to pay Php650,000.00 (exclusive of VAT & other taxes); Php400,000.00 serves as the franchise fee and Php250,000.00 as the service fee.
FRANCHISEE REQUIREMENT
Q: Do I need to undergo training?
A: Yes, you are required to attend and the number of days will depend on the training requirement.
Q: How many hours will I work inside the restaurant?
A: That decision is completely up to you. Some owners maintain full-time jobs and watch over the operation of their restaurant with occasional checkups.
Other owners operate their restaurant as a part- time job. Depending on your circumstances, it can work both ways as long as you can manage the business well and it is required that there is a Managing Director assigned to your franchised store.
Q: What is the average area size required for the store?
A: Area store requirement is averaging from 180-250 sqm.
FRANCHISE SUPPORT
Q: What support can we get from the company?
A: Site selection, Marketing, Commissary, Hiring and Manpower, Construction, Training and Business Review.
Q: Do I need to have my own site before getting a Franchise?
A: Locations can be sourced out by the franchisee or by the Business Development team. They will do site assessment and have it approved by the Site Approving Committee
Q: What operational support will I receive?
A: Our Operation Consultant will help your chosen store management team from onboarding up to the opening of your store, There will be a post opening support by way of on-premise visit as well as remote or on call support.
Q: What marketing support will I receive?
A: Kuya J is very active on various marketing programs such as billboards, advertisements, partnerships and more to strengthen the brand’s presence.
Q: Can we have our own construction contractor?
A: Yes, as long as the contractor will pass the Franchisor’s accreditation.